Why Tata Group is going for IPL branding?

Tata Group’s debut into the Indian Premier League comes at a time when the 100-year-old company is increasing its digital footprint. So, is the googly meant to startle the young crowd? We find out

TATA Group has supplanted Chinese telephone creator Vivo as the title supporter for the Indian Premier League (IPL), the greatest games property in India. TATA Group will be the IPL’s title backer during the current year and the following and will pay the BCCI Rs 670 crore for the sponsorship freedoms.

For the IPL, the arrangement should have been visible as a face-saver. After conflicts between the Indian and Chinese armed forces in Ladakh’s Galwan Valley in 2020, the BCCI had gotten a great deal of reaction for having a Chinese organization as the…read more